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WWF Rugs (proactive)
A proactive concept for Leo Burnett's client, WWF. This series of three print ads tackles the end result of poaching by putting the 'trophies' back into the wild where they belong.

Agency: Leo Burnett Sydney   Client: WWF   
Photography: Stock 
Chief Creative Officer: Andy DiLallo   
Art Director: Sharon Edmondston  Writer: Misha McDonald 
Retouching: Sharon Edmondston

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