We unveiled the 'amazing' that lies within every Lexus in a series of films as luxurious as the vehicles themselves.​

​

It's what's inside a Lexus that makes

For the Australian 2017 brand campaign, under the global 'Experience Amazing' positioning, we highlighted Lexus' mission to balance opposing forces for an exceptional automotive experience.

To elevate Lexus' luxury image and distinguish it from the 'posh Toyota' perception, we crafted a series of 15-second films that stood out in the homogenized automotive market.