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Diageo Pampero
A perfect blend of good & evil

 

This series of 3 double page print ads for Pampero Anniversario brings to life the concept of the perfect blend of good & evil. This premium rum is born from virgin sugar cane, raised in the jungles of Venezuela and this inspired the theme of natural predators in the wild. 

Credits

 

Agency: Leo Burnett Sydney   

Client: Diageo   

Photographer: Adam Taylor 

Chief Creative Officer: Andy DiLallo   
Art Director: Sharon Edmondston 

Writer: Misha McDonald 

Retouching: Toby&Pete

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