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We took over the back page of the Sunday Telegraph to bring Australians three odes to our unsung heroes across three weeks.

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In a continuation of the Unsung Hero campaign, this series of 3 full page newspaper ads featured in consecutive weeks centred around Father's Day 2021. Being in lockdown, the first execution was an ode to the unsung hero of home school, then for Father's and in the last week we hero'd the unsung hero of footy finals – chicken.

Steggles. The Unsung Hero of Aussie Families Newspaper campaign
STEG5023 Ode Typewriter HRC-Recovered copy.jpg
STEG5023 Ode Receipt HRC crop.jpg
STEG5023 Ode to chicken HRC ÇROP.jpg
Credits

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Agency: M&C Saatchi Sydney   

Client: Baiada  
Chief Creative Officer: Cam Blackley

Creative Director: Sharon Edmondston

Art Director: Sharon Edmondston
Writer: Jason Leigh

Retoucher: Richard Hughes

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