top of page
SHARON EDMONDSTON
We took over the back page of the Sunday Telegraph to bring Australians three odes to our unsung heroes across three weeks.
​
In a continuation of the Unsung Hero campaign, this series of 3 full page newspaper ads featured in consecutive weeks centred around Father's Day 2021. Being in lockdown, the first execution was an ode to the unsung hero of home school, then for Father's and in the last week we hero'd the unsung hero of footy finals – chicken.
Steggles. The Unsung Hero of Aussie Families Newspaper campaign
Credits
​
Agency: M&C Saatchi Sydney
Client: Baiada
Chief Creative Officer: Cam Blackley
Creative Director: Sharon Edmondston
Art Director: Sharon Edmondston
Writer: Jason Leigh
Retoucher: Richard Hughes
bottom of page